The
company was founded by Nabil Halab as sole proprietorship in 1975
under the name of Lara. We started out in a small workshop with
two sewing machines by producing simple cotton wear such as kids
pajamas, and in-house ladies' robes. With time, we grew into big
national company running the whole process of cloth manufacturing,
from designing to cutting, sewing, and packaging, in a
full-fledged 4 story factory. Over the years, we've gained a long
life experience in manufacturing of children and teenage wear, and
we've earned an honest reputation for producing quality clothing
at a fair price.
The
company's main office and all its manufacturing plants are located
in Aleppo, the second largest city in Syria, located in the north
near the Turkish border. We also have a showroom in Damascus, the
Capital. Lara Kids Wear is also proud to be the first Syrian brand
name that adopted the franchising system for its distribution
inside the country. Our retail outlets are distributed throughout
all the 14 cities of Syria selling its own "Lara" brand
exclusively.
Our
main raw material in production is local cotton. The Syrian cotton
is known to be one of the finest in the world. As textile
machinery developed we were able to make more use of our
"White Treasures." We started applying refined cotton
materials into more outwear and fancy clothes in all sorts of
creative ways.
In
our company we create our own design in our own design department.
Our designs and colors are adopted from the European houses of
fashion and adjusted to suit the local taste. We visit exhibitions
in France and Italy twice yearly to be updated on new styles and
trends in fashion.
The
mission of our company is to keep children happy by producing them
top quality clothing and designs that will satisfy their tastes
and their parents' taste.
